What does it mean to be taken care of? What does it feel like, to know it matters to others how you are doing? What’s weighing on your mind? If you’re happy right now. If your body’s healthy. If you’re safe. And those around you are taken care of too. What does it feel like to trust that you’ll be able to get healthcare? To prevent illness? To help you heal?
Arkansas Blue Cross and Blue Shield has been taking care of Arkansans for nearly 75 years. Providing health insurance. Peace of mind. It’s a job we love.
Whether we are helping coordinate vaccinations throughout the Natural State to protect people during the pandemic, connecting our most vulnerable citizens to care and resources close to home, packing meals for those who are struggling to feed their families, setting students on a path to providing mental health support, or reassuring a member that we are here for them when they realize for the first time that the life they’ll live is not the life they’ve planned. Arkansas Blue Cross is committed to taking good care of Arkansas.
Those words may sound unusual coming from an insurance company, but the health and well-being of Arkansans are our priority. It is the core of our mission and the focus of our new corporate messaging that you’ve likely seen already in 2023.
“Take good care” communicates the essence of our daily work. From our leadership to our frontline, Arkansans are the reason we strive to find better treatments, manage resources, improve access to care, invest in communities, and innovate to transform the healthcare system. We work to make it better for you and keep this diverse, wonderful state strong.
We will be highlighting people, places and processes that are helping empower and educate Arkansans and others on their health journeys through our member communication as well as many familiar communications channels. We will continue to be your champion, looking out for the physical, emotional and social health of all Arkansans. And hope to share stories of Arkansans’ triumphs over health trials or how a most unexpected program helped them get a new perspective on well-being or how an ounce of prevention proved to help them avert a more serious medical issue.
“When we say that we take good care of Arkansans, it is more than a focus on only their physical needs,” said Curtis Barnett, president and CEO of Arkansas Blue Cross. “We recognize that every single person we touch has a unique story. Their physical and mental health, as well as their socioeconomic factors, all play a part in their overall health. That’s why we’re committed to providing resources that address the whole health of a person.”
Look for opportunities to engage in meaningful activities with us in 2023 as we approach our 75th anniversary. One such commitment is offering free Mental Health First Aid certification training near you throughout 2023 and into 2024. In fact, you can find an up-to-date schedule and register for a class at ArkansasBlueCross.com/FirstAid.
Most of all, we want you to know we will continue to be here to provide you peace of mind … by caring and taking good care of you.