Trinity Development Brings In Conway’s Encore with Luxury Apartment Project 

Encore is defined as an extra or repeated performance, usually given in response to audience demand. That makes Trinity Development’s Encore at Lewis Ranch a project with a fitting name. 

Robert L. Ott completed his first construction project in the 1950s, a duplex in Conway with one side rented and the other side occupied by him and his wife Patricia. From that single duplex, a vision was born and a lifetime of building and development grew. 

Bob and Pat incorporated the business in 1977 and Trinity Development Company Inc. became the hub for all of their development projects throughout Faulkner County, both residential and commercial. Pickwicket, Saddletop, Scherman Oaks, and Windcrest are just a few of the subdivisions that still reflect their hard work and design. Townsend Centers, Saddletop Center, Salem Center, Scherman Heights Plaza, and numerous other commercial centers continue to be bustling centers of commerce in Conway.  

Many of Conway’s residents have called June Beene, Westwood Garden, or High Point Park Apartments home and these, as well as multiple other apartment communities, are now home for Conway’s newcomers.  

After Bob’s passing in 1998, Trinity continued to grow with the help of his daughter, Joanna Rankin, her husband Jim and son Adam Harrison. One of their most recent projects is The Reserve at Tucker Creek.  

“The Reserve was completed in 2018 and from the day it opened, we kept hearing our customers ask us to build another Reserve. Everyone seemed to want an encore,” said Jim Rankin. “Out of this demand, we put our heads together to bring another development to Conway that would rival The Reserve at Tucker Creek. We knew it wouldn’t need to be identical, but it would need to give the people what they were wanting.”  

The team at Trinity Development Company set out to see what could be added to The Reserve design that would truly make it an encore. After a day of touring new apartment constructions in Fort Worth, Texas, they settled on the starting design that would be Conway’s encore.  

“We wanted a place close to the hustle and bustle but set back enough to provide peace and quiet for the residents who would call Encore home,” Rankin said. “We wanted amenities that would encourage residents to mix and mingle while also allowing them to enjoy their privacy. When we saw 1320 Lewis Ranch Road, we knew this would be the perfect location.” 

Lewis Ranch is located off of Dave Ward Drive close to restaurants, shopping, and entertainment. Residents can dine close to home at Walk-Ons Sports Bistreaux, Texas Roadhouse, or Five Guys Burgers. ALDI, Sam’s Club, Academy Sports, Petco, and Ulta Beauty are moments away at the Lewis Crossing shopping center.  

“The new Maly’s Entertainment Center will bring fun and entertainment for the entire family,” Rankin said. “The location provides quick access to I-40 and within five minutes residents can arrive at UCA, Hendrix, or Conway’s expanding downtown scene.” 

At home, Rankin said Encore residents can relax by the pool, benefit from a vigorous workout in the fitness room, or reserve a space for special gatherings in the indoor entertainment room or the upper deck overlooking the pool. Free Wi-Fi will be available in the business office. When phase 2 is complete, residents with pets will benefit from the dog park and the convenience of the dog wash bay. And for families with children considering Encore, the playground area will provide a safe place to enjoy time together and burn some extra energy.  

“When Conway asked for an Encore, Trinity Development Company delivered,” Rankin said.  

Phase One will have 33 one-bedroom units and 72 two-bedroom units. Reserved covered parking will be available in addition to two EV charging stations. Pre-leasing will begin Dec. 1 with an expected mid-January 2024 move-in date.  

To reserve a spot at Encore at Lewis Ranch, call 501-336-0050 or email Phase 2 construction is set for 2024. A more in-depth compilation of Trinity’s additional residential and commercial properties can be found at

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